Internet Marketing

CommerceTI has the practical knowledge and expertise to turbo-charge your Internet marketing strategy and ultimately increase your bottom-line. Let CommerceTI answer the often confusing question, “What is Internet marketing and assist you in the assessment, recommendations and execution of your own earch engine optimization strategy, pay per click management program as well as implement the effective use of web analysis. CommerceTI can assist you to extend your web-based branding activities, and ensure the use of proper Internet ethics as you perform email marketing, sponsor affiliate programs and take advantage of Internet directories. Internet Marketing

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CommerceTI can assist you in improving your search engine rankings. Contact CommerceTI to perform an internet marketing analysis to identify opportunities to achieve your online marketing goals. Click here for assistance with... Internet Marketing

Web Analytics

Development Team at CommerceTI believes that Web Analytics encompasses much more than opening up an analytics tool and checking visitor, unique visitor, and page view statistics. At the heart of real business growth is the need to determine purpose. What is the purpose of our client’s website? Our Development Team understands the usefulness of Web Analytics tools – but only as it serves the greater purpose of each of our clients’ websites. The Team is committed to developing analytics strategies that not only infer the intent of site users but, importantly, help to evaluate how a client’s site is performing in terms of fulfilling its purpose.

With a broader vision of analytics beyond just measuring clickstream data (as per licensed analytics tools such as WebTrends, Visual Sciences, NetInsight, Unica Affinium, Omniture, IndexTools, etc.), our Development Team is able to view clients’ website success from a “top-down” view; that is, assessing outcomes as the primary measuring stick of success. Very simply, our clients should be able to see results from their website by looking at revenue returns, leads, and conversion rates. Our goal is always to build websites that produce real sales results for our clients.

Using modern data software and collection methods - such as logfile analysis, page tagging, measuring e-mail response rates and direct mail campaign data, and reviewing user performance data – our Team is

able to measure beyond mere page views/sessions, and monitor valuable web traffic statistics, in order to paint a more detailed picture for clients as to how the purpose of their website is being fulfilled.

Ultimately, our Development Team is committed to measuring and monitoring website effectiveness according to the overall business growth strategy established for that client. Throughout the development of a project, the Team is constantly asking: Is this website performing according to its purpose? And then responding with solutions that that bring real sales growth to reality.