Commerce Technology Articles

Directing Traffic Part 2: The Art of Increasing Quality Web Traffic - Tuesday, March 03, 2009

The best internet marketing strategies align method with purpose; that is, each company’s marketing strategy has an ultimate purpose that should determine the methodology used to facilitate that strategy. This article describes some of those methods...

Directing Traffic: The Art of Increasing Quality Web Traffic Part 1 - Tuesday, January 20, 2009

The ongoing success of a company’s site is evaluated by the amount of quality web traffic being directed to the site. Unless prospective customers are frequenting a business’s site, the site is not fulfilling its purpose to promote business and increase sales...

Thinking Outside the Inbox Part 2: Permissions: Obstacle or Opportunity? - Tuesday, January 13, 2009

Permissions need not remain for companies a mere slavish requirement of law and a limiter of marketing potential, rather it is in the company’s best interest to know the laws and understand them as opportunity, not an obstacle to effective e-mail campaigns.

Thinking Outside the Inbox Part 1: Building a Quality List - Friday, January 09, 2009

Build Your Business Through Effective E-mail Marketing...To develop their existing e-mail list, any business can draw from a plethora of methods – but the end goal should always be to develop a quality list that is comprised of not just names but customers – that will yield real sales.

In Recessionary Times, Less Is Not More - Friday, December 19, 2008

Tough economic times do not negate the goals of business, but necessitate the need to market smarter.

Great Content Inspires Action - Friday, December 19, 2008

Businesses need to make sure that their business growth strategy is powered by a website that seamlessly facilitates the consumer’s need with effective call to action content.

Aligning Technology to Achieve Business Objectives - Tuesday, November 14, 2006

Most businesses today are flooded with requests from all corners of the company for new technologies. The market and our employees are constantly telling us to stay on top of the technology curve in order to remain competitive. With the rapid changes in technology it becomes harder and harder to do so. read more ...